Chris Matyszczyk

Contributing Writer

Bio
Disclosure

Chris Matyszczyk is an award-winning creative director who now runs the consultancy Howard Raucous LLC. In 2013, Mediapost named him the Most Influential Person on Madison Avenue. His writing has been published all over the world, most rece…ntly on CNET.

Chris Matyszczyk has nothing to disclose. He does not hold investments in the companies he writes about.

Latest from Chris Matyszczyk

Can AI make you a better golfer? I took a whack with this driver and got a big surprise

Are the new Callaway Paradym AI Smoke golf clubs truly better, or is this just a gimmick? Join me on the fairway.

May 26, 2024 by Chris Matyszczyk in Innovation

I went to an Apple store to check out the thinnest iPads ever. Does 0.08 inches really make a difference?

It isn't easy deciding which iPad might be right for you. Indeed, Apple seemed to talk me out of the newest edition.

May 25, 2024 by Chris Matyszczyk in iPad

Apple quietly promoted an excellent iPhone feature I never knew existed

It's like Find My Phone, but a little different. And exceptionally useful. Could it persuade someone to buy an iPhone 15?

May 19, 2024 by Chris Matyszczyk in Smartphones

Southwest Airlines' new approach to tech just jolted me out of my seat

Investing in the right technology can change people's attitudes to your brand. That's something the troubled airline may be learning.

May 18, 2024 by Chris Matyszczyk in Tech

Latest iPad launch was marred by one big mistake. Here's how Apple can fix it

When the unveiling of your new iPads distresses Hugh Grant, you have a problem. What if Apple actively, cleverly -- even happily -- sold us on the benefits of thin?

May 12, 2024 by Chris Matyszczyk in Innovation

Virtue, intellect, and trust: How ChatGPT beat humans 3-0 in a moral Turing Test

On questions of morality, study participants overwhelmingly favored AI responses to human ones. Yet, researchers are not convinced about AI's superiority. Here's why.

May 11, 2024 by Chris Matyszczyk in Artificial Intelligence

Siri has become Apple's Bing. It's time for an AI-inspired change

As Apple promises to venture further into AI, the name Siri -- and the assistant itself -- just doesn't feel right any more. For very good reasons.

May 5, 2024 by Chris Matyszczyk in Artificial Intelligence

How one company's employees use Microsoft Copilot to avoid the worst part of meetings

Could the best use for generative AI turn out to be startlingly mundane? At this company, employees love their Copilot for a very simple reason.

May 4, 2024 by Chris Matyszczyk in Artificial Intelligence

Apple keeps insisting your iPhone doesn't need a case. Is anyone listening?

Once again, Apple demonstrates how 'dependably durable' its iPhones are. Yet we keep buying phone cases. Is this a case of marketing gone wrong?

April 28, 2024 by Chris Matyszczyk in iPhone

He went into a public toilet. He came out with a health check

In China, urinals in public restrooms use technology to offer men instant health checks. The convenience is unbeatable, but what about privacy?

April 27, 2024 by Chris Matyszczyk in Innovation

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