LANDMARK MUSIC FESTIVAL MAKES SOME MUCH-NEEDED NOISE FOR THE NATIONAL MALL
First-Ever Music Event Raises Awareness and Funds to Support Trust Mission to Save America’s Front Yard
Washington, D.C. (October 5, 2015) – The Trust for the National Mall announced today that the first-ever Landmark Music Festival, which took place in the National Mall’s West Potomac Park September 26-27, drew together a diverse audience of approximately 50,000 visitors to experience the National Mall in a brand new way.
“Landmark Music Festival was a wonderful opportunity to welcome thousands of new faces to our National Mall,” said John E. “Chip” Akridge, III, Trust for the National Mall founder and board chairman. “It was incredible to see so many people – young and old, groups of friends and families, locals and out-of-towners – come together to make some much-needed noise for our efforts to restore and improve this beloved park.”
The Trust for the National Mall, an official partner of the National Park Service, leveraged the festival not only to raise funds – which totaled more than a half-million dollars for the weekend – but also to educate a new generation of Americans about the iconic park’s history, ideals and pressing restoration needs.
The first-time festival took place over five stages, featuring more than 40 artists as well as a world-class food court curated by renowned chef José Andrés. Landmark Music Festival promoter C3 Presents, which hosts popular music festivals around the world including Lollapalooza and Austin City Limits, reported just one arrest and three medical transports over the two days.
Thanks to the festival, more than 25,000 people signed up to learn more about the Trust for the National Mall’s work. Its educational tent on the festival grounds welcomed thousands of festivalgoers to explore the history of the National Mall and to discover how they can help protect and improve its future. Inside, visitors explored the Trust’s newly launched grassroots website, www.LandmarkCampaign.org, where they built virtual monument tributes to personal heroes and causes as part of an effort to raise awareness and funds to restore the home of the real monuments – the National Mall.
“This festival is a brilliant idea. A lot of others could learn a lesson from what the Landmark Music Festival is doing, [which is] making it exciting for young people to have a reason to give,” said Kam Franklin of The Suffers, a Houston-based band that performed on the second day of the festival.
“The Landmark Music Festival has made me see the Mall in a different way and how it can be used to bring all kinds of people together,” said festivalgoer Angela Bailey, who traveled with her two children from Richmond, VA. “I would definitely pass the word along that there are issues facing the Mall and that there are ways we can help. It is a great event supporting a great cause.”
Working with the Trust and the National Park Service, C3 Presents followed the park’s best practices to protect the grounds during the festival, which resulted in minimal wear and tear. The company is returning West Potomac Park in better shape than it found it, with no expense to the National Park Service or the Trust for the National Mall.
About the Trust for the National Mall:
The Trust for the National Mall is an official partner of the National Park Service dedicated to sustainably restoring and improving the National Mall. The National Mall – the iconic grounds stretching from the U.S. Capitol to the Lincoln Memorial that hosts 29 million visits a year – is facing a backlog of more than $400 million in deferred repairs and $350 million in needed upgrades. With the support of David M. Rubenstein, the Trust split the cost of restoring the earthquake-damaged Washington Monument with the federal government and is extending this public-private partnership model to other high-impact projects designed to preserve and improve the grounds and structures that honor America’s history, heroes and hope.