US Open winner and new world number one, 19-year-old Spanish tennis player Carlos Alcaraz, celebrates his victory on a huge billboard of his sponsor, the Nike brand, hanging on a building in Barcelona near the Sagrada Family.

In the photograph on the canvas, Alcaraz shouts its triumph in the center of the image under the usual motto of the American brand: ‘Just do 1t’ (Just do it). But this time, in tribute to his first Grand Slam and his number one, the “i” has been replaced by a “1”.

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