San Francisco (USA), Sep 20 (EFE).- American enterprise technology giant Salesforce kicked off its annual Dreamforce conference on Tuesday with the announcement of a new platform that handles real-time customer data – in just a few seconds. milliseconds – and with WhatsApp integration.

The company co-led by Marc Benioff and Bret Taylor presented this platform, called Genie, in front of the approximately 40,000 people who attended the opening day of a technology conference which will feature talks and performances from figures such as Lenny Kravitz, Bono and Matthew. McConaughey.

Genie leverages Customer 360 data to help provide businesses with personalized experiences for their customers, leveraging stored customer insights to design strategy from sales and service to marketing and commerce.

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