Madrid, Sep 22 (EFE).- Madrid wants to promote cultural tourism in the capital through one of its great poles of attraction in this segment, the theatre.
For this reason, the Mayor of Madrid, José Luis Martínez-Almeida, accompanied by the Delegate for Culture, Tourism and Sports, Andrea Levy, the Delegate Councilor for Tourism, Almudena Maíllo, and the President of the Association of Producers and Theaters of Madrid ( Aptem), Jesús Cimarro, presented this afternoon in the Plaza del Callao the campaign “Come to the theater, live Madrid”.
This promotional initiative, born last year to contribute to the revival of the Madrid theater scene, is now back to continue encouraging this sector and the arrival of new visitors attracted by what will be a “historic” theater season.
The mayor, accompanied by Madrid producers and actors such as Josema Yuste, Santiago Urrialde, Luis Piedrahita, Magüi Mira or Natalia Millán, among others, assured in the presentation that “Madrid cannot be understood without our performing arts, without our theatre”. and expressed “infinite gratitude” to all the actors, “those who are on the tables, in the offices, the scenography, the locker rooms, to all those who are responsible for the function in progress”, underlines the Consistory in a press release Press.
Martínez-Almeida explained the value of this industry for the city of Madrid. “Thanks to the great world of theater, Madrid is a leading city in the world”, and he recalled that “we are the fifth world capital of theater, the first world capital of musicals in Spanish and only at throughout this season we double the number of musicals in the city of Madrid compared to 2019”.
After considering that “we cannot understand Madrid without culture, because culture is the air that we breathe in this city and that allows us to continue day after day”, the councilor encouraged people to attend “the one of the wonderful theatrical or musical productions that we have in our city.
The Town Hall, through the Delegated Tourism Area and in collaboration with Aptem, promotes this campaign that highlights the great theatrical agenda of the capital, full of unique proposals that can only be experienced in Madrid.
This 22/23 season, the city has “the best theatrical offer in its history”, all kinds of productions, 13 large-format musicals and hundreds of stage titles, which reinforces Madrid’s image as a as a tourist, cultural and leisure destination. entertainment and world capital of musicals in Spanish.
The “Come to the theater, live Madrid” campaign will be broadcast until November 1 in the Madrid region and in the cities of Barcelona, Valencia and Seville, three of its main national tourist resorts.
According to Aptem, the six major musicals in theaters in 2019, the year before the pandemic, brought together a total of 1.6 million viewers, representing a turnover of 109.7 million euros.
During the 22/23 season, the agenda of the Madrid stage will be filled with great events and theater shows, with musicals as one of its main attractions, thanks to productions that have just been released or are on about to arrive, such as ‘Malinche’‘Sing in the rain’‘Matilda’ That is ‘The never ending story; others consolidated like ‘The Lion King’, with more than a decade of experience in the city; and those who are yet to come, like the premiere of ‘Aladdin in 2023, among others.