Victor Martin |

Barcelona, ​​​​(EFE).- Rudy Fernández, captain of the Spanish basketball team, won his eleventh medal in Berlin, the sixth gold, leading a new generation on the court and inspired by resilience from Nike founder Phil Knight and his autobiography “Never Stop”. A book, given to him by Raúl González Blanco and his family, which accompanied him in concentration and served as encouragement in a tournament that ended with the spectacular victory in the final against France (88-76 ).

‘Never stops’. This is the story of Phil Knight’s business improvement, which fits perfectly into the Spanish team’s unexpected trajectory. A title that amazed European basketball, and amazed witnessed a revolution of a concept, the family, as an archetype of a human group, led in HR management from the direction of the Federation by Jorge Garbajosa and on the bench by Sergio Scariolo.

Rudy was moved in celebration, remembering his late father. During the Eurobasket, between triple and triple, Rudy Fernández feasted on a book that illustrates the start, the take-off and the success of the North American multinational.

The pace of a basketball championship is frenetic. Matches every other day, training sessions, recovery sessions, meetings to analyze rivals, media appearances and, with everything, the players also enjoy free time.

In the concentration of the selection, the students of Sergio Scariolo played ‘pocha’; (the card game), they watch TV series, they walk through Tbilisi, the city where Spain played in the group stage, and Berlin – site of the qualifiers – and they also had free time to spend reading.

‘Never stop’, in his suitcase

In the suitcase of Captain Rudy Fernández to face a long concentration, a book is never missing. For this edition of the Eurobasket ‘Never stop’, the autobiography of the founder of Nike, was taken.

The Majorcan escort became interested in the figure of the founder of the American multinational following the reading of fragments of the biography of Tiger Woods. But the ‘Never stop’ book was not bought by Rudy, but rather a gift from the family of Raúl González Blanco, one of his neighbors in Madrid.

In his memoir, Phil Knight for the first time tells the story of the sporting goods company he founded in 1962 and which, 60 years later, is billing billions of dollars.

It all started with a simple idea from a young man from Oregon who wanted to import high quality sports shoes from Japan. Billing 8,000 euros in the first year of its life, the company went public in the early 1980s. And this is, mainly, the period that Knight recounts in the book which was published in the United States in 2016 .

Twenty years during which, according to the account of the founder of Nike, he took many risks and suffered multiple setbacks such as distribution problems and fierce competition. And of course, the process of creating the brand’s name is explained, which in the 70s changed from Blue Ribbon to adopting its current name in honor of the Greek goddess of victory, Nike.

It all started from a dream of Jeff Johnson, a college buddy Knight was working with, who locked himself in bed in the middle of the night and saw the name in front of him, as explained in the book.

Knight’s memoir captivated Microsoft founder Bill Gates, who called it “a refreshing and honest reminder of what the path to business success really is.”

“It’s a messy, dangerous and chaotic journey riddled with mistakes, endless struggles and sacrifices. In fact, the only thing that seems inevitable, page after page of Knight’s history, is that his company ends in failure,” Gates wrote on his blog. And despite that, Knight amassed, 60 years after his idea, a fortune of more than $40 billion, according to the Forbes list.

His story hooked Rudy Fernández, the “man” of Nike since his early years as a professional.

At 37, the Real Madrid player is the leader both on and off the field of a Spanish team under construction. Without the Gasol brothers and Ricky Rubio, the Spanish basketball legend retained a young and inexperienced group that revolutionized Eurobasket.

As in the case of Knight, the history of the Spanish basketball team in Eurobasket 2022 would also deserve a book.

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