Logroño, (EFE).- The Würth La Rioja Museum, focused on contemporary art and which has just turned 15 since its inauguration, seeks to “grow around education, not only focused on people who interested in art”, in order to “reach a very wide audience”.
This is what its director, Silvia Lindner, told Efe, who explained that “the greatest challenge” of this museum for the years to come is “the social and educational commitment it has with the society and its public”, an objective that they will have to “full reference”.
Lindner underlined the conviction of this museum, which in 2021 exceeded half a million visitors, that “art and culture are capable, in a certain way, of transforming society and reaching it in a particular way”, for which “it will always be the roadmap” that it will follow.
“We want to continue to grow around education, which seems so fundamental to us”, as evidenced by the fact that “we have worked a lot with projects for people with disabilities and have carried out experimental projects for people with the disease Alzheimer’s,” he said. .
As an even more immediate challenge, he recalled that the Würth La Rioja Museum will host, from October 6 to 8, the 21 Conference of Departments of Education and Cultural Action in Museums (DEAC), coinciding with its fifteenth anniversary, which he defined as “an important step that marks a before and after”.
He clarified that the museum he directs “has brought a very particular point in terms of education and didactics within museums”, with “pedagogical and deepening” work on visitors.
“We are proud to know that there are people who, at one time, did not have a particular interest in contemporary art and who, over the years, have participated in our activities and repeated”, he pointed out.
These activities, he assured, have been modified in the past two years as a result of the covid-19 pandemic and some have not yet resumed which “are in high demand by the public and can be readjusted, but there are some that I really want to take the rhythm that we would like”.
Lindner referred to one of the initiatives of this entity “most requested” by the public, such as the summer program “At night the museum rings”, which “will return, eventually, redirected to certain points that we thought have to improve”. , update and modify.
During the pandemic, “we realized that we could reach much more distant audiences without them needing to be physically there”, underlined the director of the museum, a space which has “a very loyal audience and very close because of its proximity”.
“It’s something that we didn’t consider before the pandemic and that we are now developing in a different way, because we have reached audiences that we would not have thought of reaching,” he pointed out. .
He said that in this museum they are particularly satisfied with the path traveled in all these years and “the special welcome that has been received by the public, as well as the sensations and experiences”.
“I think when we started we didn’t really know what the philosophy was, a lot of people asked us what we were doing in an industrial area and I think now it’s clear what the philosophy is: to combine , in some way, art and culture with what it is industry and the workplace”, underlined the director of the Wurth Museum//www.museowurth.es/
The museum, located in the El Sequero industrial area in Agoncillo, next to the Würth factory in La Rioja, offers an exhibition program based on the private collection of the Würth group, founded in the 1960s of the 20th century.
The collection, considered one of the most remarkable private collections of contemporary art in Europe, specializes in works of art from the end of the 19th century to the present day.
By Sergio Jiménez Foronda