Manuel Sanchez Gomez |
London, (EFE).- Between 25,000 and 50,000 euros. This is the price range to see Roger Federer one last time. Tickets to the Laver Cup have exploded thanks to the Swiss, who will delight the public with his latest racquets at one of London’s most exclusive events.
And that the Laver does not stop being a practically exhibition tournament, although it now has the support of the ATP and wins and losses count for the official count of the circuit. Of course, it does not distribute points for the classification.
But the tournament, organized by TEAM8, the representation agency that Federer himself runs with his lifelong agent, Tony Godsick, remains a unique piece of the circuit, to pit the best players in Europe against those from the rest of the world and to be able to see unique scenes, like enjoying Federer and Rafael Nadal together in the same doubles team, or the Swiss and Novak Djokovic being couples on the court as well.
To the morbidity of having together with the “Big Four”, composed of Nadal, Federer, Djokovic and Andy Murray, for the first time in history, was added the last minute surprise that it will be the last tournament of the Switzerland, who will no longer play any official competition after this weekend.
This broke the ticket price bank. A ticket for the tournament appeared months ago on the official website at a maximum price of 375 pounds (430 euros), an amount adjusted to the economic level of the British capital, used to paying thousands and thousands of dollars. euros to attend Wimbledon. .
In fact, the London public is not surprised by this price list, since the Masters Cup, flagship of the ATP, has been played at the O2 in London for thirteen years. Same scenario as this Laver Cup, whose prices have exploded.
Entering the tournament is like finding a golden ticket to Willy Wonka’s chocolate factory. With the only difference that this time it is not necessary to seek fortune in chocolate bars, but to go to the resale.
The most expensive tickets, those for Friday, the only day Federer will play, range between 25,000 and 50,000 euros. A final golden opportunity to lower the curtain on a career that spanned 24 years and left in its wake 20 Grand Slams, 310 weeks at the top, 103 titles, two Olympic medals and more than 1,250 victories in more winnings only in prizes that reach 130 million euros.
To support Laver, a tournament now in its fifth edition, Federer has the backing of the Australian Tennis Federation, the American Federation and Brazilian banker Jorge Paulo Lemann.
In addition, several brands have not hesitated to join Federer’s initiative, which since its inauguration in Prague in 2017 has passed through Chicago, Prague and Boston, and which after London will fly to Vancouver in 2023 and to Berlin. in 2024.
The main sponsors of the event are Rolex, Credit Suisse and Mercedes Benz, brands also associated with Federer, whom they feed millions of euros each year.
To this must be added the presence at the O2 of Uniqlo, the clothing brand which dresses Federer and which has showered him with 300 million over ten years. The Japanese provide clothing for all tournament employees.
Within the tournament’s “fan zone” are the racket brand Head, the courier company UPS, the Swiss tourist office, which has a reserved area at the exit of the O2, and even the Rafael Nadal Academy, which sponsors its training programs in Manacor.