According to data from the Internet Celebrity Marketing Center, Internet Celebrity Marketing is expected to grow to USD 13.8 billion in 2021. Although it is a relatively new form of marketing, it is very effective due to the “word of mouth” nature of consumers. Trust brand advertising. However, in traditional online celebrity marketing, all the power lies with the publisher, that is, the online celebrity. Advertisers can only pay the online celebrities and hope that the activity will bring them some sales and revenue.
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This is the reason for changing the CPA model. It allows advertisers to pay only for the results, not the popularity of influencers.
This is where the CPA model is changing. It allows advertisers to pay only for the results, not for the popularity of the influencers.
First, let’s understand how the traditional online celebrity marketing model works.
Advertisers are looking for influencers in the same field. Influencers quote their prices based on their popularity, which is measured by the number of fans they have. They showed advertisers some statistics about their previous ad campaigns that had collaborated with other brands. The influencer then promotes the advertiser’s product or service.
Although many brands do not measure the success of influencer marketing campaigns, statistics from the Influencer Marketing Center show that 38.5% of brands believe that influencer marketing success is based on campaign conversion and sales .
Using traditional influencer marketing, it is nearly impossible to predict the exact results of future events. In addition to the coverage of previous events, some other indicators that can help estimate the effectiveness are
the engagement rate (the ratio between the number of comments, likes and post interactions and the number of subscribers
audience accessibility) How many people are there? Can you really see the post in a lot of social media posts?
audience composition: who subscribed to the blogger? Business accounts, large numbers of followers, counterfeit products, etc.
Geography, age, and gender: these are demographic factors.
However, there is no guarantee. They are just predictions.
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What is the CPA model and how is the influencer marketing market changing?
CPA is a CostPerAction model in which advertisers pay for the results produced by the influencers rather than their popularity. In the United States, about 80% of brands use this marketing method, which generates about 15% of total revenue from digital media.
is based on the principle that advertisers set the actions they want their audience to take. Influencers who accept this remuneration start promoting the advertiser’s products to their audience. Every time a blogger brings in a client, the advertiser will pay him the above amount. Use trackable links to track the performance of influencers. In this way, the influencer will only be paid for the audience that they can convert. Ad-Center Alternative
Although this model is very suitable for brands, most influencers stay away from it. They know that if they don’t produce results, they may not get paid at all. But as more and more brands begin to understand the CPA model, they no longer want to cooperate with influencers from the traditional model. According to Blogging X, if done right, the CPA model can help brands generate $ 15 for every dollar spent.
In the CPA model, the power is in the advertiser. Naturally, influencers who agree to use this model will step up their efforts to ensure that their audience takes specific action. The
CPA model makes it more accessible to influencers. Even the smallest brands can use the CPA model to work with leading influencers because they only pay for results, not popularity. The income range of
CPA can also benefit influencers, because the income potential of bloggers is much higher than that of traditional models. The higher the result, the higher the reward. If influencer posts continue to attract customers after six months, they can continue to make money.
Here are some statistics that show the profitability of the CPA model for bloggers:
The top 30 bloggers have an average of 100,000 subscribers, according to Perfluence, the average income is ₹ 264,000. The average Weibo revenue (approximately 12,000 subscribers) of
three ad posts is 9,125
rupees per month. The highest revenue of
advertising posts was 78k rupees for advertising financial products at the end of December (50,000 subscribers).
A blog about profitable purchases (10,000 subscribers) earned US$1.805 million for the owner, while a mom’s blog (150,000 subscribers) earned US$394,000.
The examples mentioned here are not from the most popular stories. It shows that even with a limited number of followers, the CPA model can make you a lot of money. We also collected some examples of bloggers who can share the amount of income. You can compare your total number of subscribers and the amount they earn.
This shows that the CPA is profitable for marketers and bloggers. The
CPA can also be used as a safety signal for marketers. If an influencer accepts CPA quotes from marketers, the influencer can be considered confident of producing results and their audience is relevant to the brand’s target audience.
Only through the CPA model can advertisers ensure that they pay for actual results and not just over the air. Influencers will also quickly understand the profit potential of this model and will not want to go back to traditional methods. It was only a matter of time before CPA